adCenter Offers Limited Release of Desktop Application

Microsoft launched an adCenter desktop application last June, but only to a closed beta. Now, the tool is opening up to a larger number of advertisers.

U.S. and Canadian advertisers with 100,000 keywords or less in their combined adCenter campaigns are now eligible to use the tool. Advertisers in the U.K. and France will get the tool soon, as well.

Microsoft is also prepping the adCenter desktop for advertisers with a larger number of keywords. They hope to have it ready by this summer.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.