SEW Experts: Ignorance: The Trouble with People Who Claim SEO is Snake Oil

Search Engine Watch Expert - Mark JacksonURL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! In today's organic search engine optimization column, "Ignorance: The Trouble with People Who Claim SEO is Snake Oil," Mark Jackson asks if writing an "interesting" and "provocative" column about SEO means facts are optional.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.