SEW Experts: International SEO Challenges and Tips

Search Engine Watch Expert - Mark JacksonSearch engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. In today's organic search engine optimization column, "International SEO Challenges and Tips," Mark Jackson shares a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.