Google News Gets Ads in Search Results

Search advertising has come to Google News. Type in a query and you'll see sponsored links running along the right side just like you do in "regular" Google.

Here's a search for coffee on Google News:


Google began testing ads on a variety of its web properties last November
. The testing of ads then in Google News was for "search refinements." In other words, if you searched for a term on the main Google site and then clicked "News," that's a search refinement.

Google also rolled out sponsored videos to YouTube last November.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.