Mobile advertising vendor AdMob has made changes to its minimum bids for geo-targeted ads. Already in effect, the changes affect the following:
- For iPhone ads targeting all United States traffic (i.e., all US with no further targeting options selected), the minimum bid will decrease from $0.10 to $0.05.
- For non-iPhone ads targeting all countries and carriers (i.e., no further targeting options selected), the minimum bid will decrease from $0.03 to $0.01.
Minimum bids for ads targeting specific carriers is also being affected. Targeting the big 4 US carriers (AT&T, Sprint, T-Mobile & Verizon) will NOT change, and ranges from $0.11 - $0.15. Targeting for all other carriers will decrease from between $0.11 - $0.15 to $0.05.
AdMob Launches Offering for Android Applications
AdMob Launches New iPhone Ad Solutions, Offers Free Advertising to iPhone Developers
What Recession? AdMob Wins Big Funding Round, Eyes Global Ad Markets
AdMob, Mywaves Offer New Mobile Video Format