Is Google's CEO That Stupid: Twitter "A Poor Man's Email"

Google CEO Eric Schmidt made some comments about social networking tools like Twitter, yesterday, that has to question how in touch he is to this burgeoning industry.

""Speaking as a computer scientist, I view all of these as sort of poor man's email systems," the Silicon Valley Insider reported he said at Morgan Stanley's technology conference.

Schmidt showed his lack of Twitter experience by not comprehending the concept of 140 character messages. His speech went on to plug Google's own social networking tools but downplayed any possibility of thinking Twitter could be the new method of search.

"Twitter's success is wonderful, and I think it shows you that there are many, many new ways to reach and communicate, especially if you are willing to do so publicly," the Valley Insider quoted Schmidt as saying.

Twitter is testing the use of a search option in some users interfaces right now, and if they continue down this road could be someone who seriously challenges Google. True it may not grab a lion's share of the search market but it could grab the immediate searches of its many members and down the road lead to a new way we interact with search - finding it at the interface of tools we are using - funny how Google returned their search button to Gmail - and not a site we go to at the start.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.