IndustryGoogle AdSense Offers Expandable, Rich Media Ads

Google AdSense Offers Expandable, Rich Media Ads

Google AdSense is introducing expandable ads to their ad offering. Expandable ads are ones that increase when an action is taken. With some networks, ads increase in size when a user mouses over or scrolls a page. But AdSense’s expandable ads will increase only when clicked on.

The AdSense expandable ads will only increase up to double the width or height of the original display. Users can click to close the ad at any time. The ads can include rich media such as video and images.

Advertisers will pay based on a cost-per-click (CPC) or cost-per-impression (CPM) basis. CPC ads will only cost the advertiser when users click through to the landing page.

googleadsenseexpandable0309.PNG

Related Reading:
Google Unveils Adsense for Mobile Search
Google Now Offers AdSense for Feeds
Google AdSense Video Units Add 3 Languages, 4 Countries

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y