AOL Turns on One Clicks for Pro Athletes

If you've ever wanted to look up a pro athlete's stats, you know it can take several clicks to find the information you're looking for. Now, AOL is making stat-finding easier by turning on One Clicks for pro athletes.

One Clicks puts answers directly in the search results. Say, for example, you wanted to check on NHL player Erik Cole's stats with the Edmonton Oilers. He's just this week been traded back to the Carolina Hurricanes and you want to know if it's going to benefit the 2006 Stanley Cup Champions.

Search AOL for Erik Cole and here's what you get:

aolprosportsoneclick0309.jpg

Notice the One Clicks results below the paid results. (Hopefully that logo will get updated to show the Hurricanes logo anyday now).

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.