Google Website Optimizer Releases Techie Guide

Landing page geeks, get excited. The team Google Website Optimizer has released a Techie Guide to their tool. In order to know what the heck the guide is talking about you should know HTML, have a basic understanding of JavaScript and how cookies work. The advanced topics require knowledge of PHP and/or ASP.

Included in the Techie Guide are:


  • A detailed explanation of the Website Optimizer experiment scripts

  • How to implement segmentation in your experiments

  • How to test with dynamic content

The guide is available as a free download (PDF) at google.com/websiteoptimizer/techieguide.

Related Reading:

Website Optimizer Now Tracks with Google Analytics Code GA.js
Google Website Optimizer Launches New YouTube Channel
Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing Questions (and Answers!)