The 5th U.S. Circuit Court of Appeals in New Orleans rejected Yahoo's bid to move the trademark suit brought by American Airlines in a Texas court.
One has to wonder how long it will be before Yahoo settles with American Airlines, like Google did last year. If the case goes to court and Yahoo loses could it create a change in all paid search?
Google no longer runs ads for any of American Airlines' trademarks - though they do carry ads for companies advertising on other airlines' names. But Google settled and no precedent has established."Each side agreed to pay its own legal fees, and American recovered nothing from Google, according to an order signed by Judge John McBryde," USAToday reported.
"Sunnyvale, Calif.-based Yahoo wanted the case transferred because its sponsored search agreement says any disputes must be settled by courts there or another site picked by the company," local ABC TV reported. But the court found that did not apply to the lawsuit.