Microsoft Closes adCenter Analytics

Microsoft announced it has closed its analytics program - adCenter Analytics beta - and at the end of the year all current users will no longer have access to the program.

Microsoft is recommending that all current users download all their information prior to the December 31 closing. The adCenter Analytics blog stated this program was a success and gave them insight into the analytics process.

"It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs."

Guess they plan on offering an alternative some time in the future.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.