The Truth About SEO: Great Book By Rebecca Lieb

Former Editor-in-Chief of ClickZ Rebecca Lieb has published a book "The Truth About Search Engine Optimization" which I highly recommend for novice and intermediate search marketers.

In 51 short chapters of a few pages each she covers the basics and some more advanced information written in an easy to read format. It is now one of my recommended books.

Some of her insights we all should keep in mind:

"Searchers either find you, or they find your competitors."

"Search results are not something you can control. But if you are smart and you know what you are doing, you can wield plenty of influence over what shows up in them."

"Blogs are literally built to attract search engine spiders and crawlers."

"Don't live and die by Page Rank."

Can grab a copy over at Amazon.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.