As we all know, the economy has been volatile, which usually bodes not-so-well for industries that are on the indulgent side. But Travelocity is aiming to keep vacations on the minds of consumers by releasing a toolbar.
It may seem like bad timing, but with a constant presence of travel deals and sales, it could end up being a good strategy.
Plus, Travelocity is hitting all the online hot spots in attempt to promote the new toolbar. Facebook, Twitter, their blog, search ads and display ads will all be part of the campaign.
The toolbar was built on Conduit. Last year, Travelocity launched an iPhone app, which enables mobile travel search on the go.