Google Launches Two New TV Ads Reporting Features

Google has released two television advertising reporting features. They are:

Google Analytics enhancements - Now, you can track TV ads by the hour and see how many viewed the ad as well as what percentage of the initial audience was retained throughout the entire ad.

Audience Data Reporting - Google is adding interests (i.e. photography) and household properties (i.e. marital status, presence of children). Previously, they were just reporting Viewers Per Viewing Household within a chosen age and gender. This video explains more:

What do you think of these updates? Let us know in the comments.

Related Reading:
Google Offers Free TV Ad Creation with SpotMixer
Google TV Gets Boost with NBC Universal Deal
Google Analytics Adds Adwords TV Campaign Reporting

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.