ValueClick Debuts Tailored Banner Ad Option

Performance ad network ValueClick has announced the availability of a new option that allows advertisers to create ads tailored to individual consumers. Dubbed "ActiveAds," the display ads can be customized messages without having to manage separate creative units.

ValueClick says targeting for ActiveAds is based on anonymous information. The ads are dynamically created based on the client or ValueClick Media.

"ActiveAds is extremely well suited for our clients who believe one ad does not fit all. Too long have clients with a wide variety of products been forced to show the same content to all prospects, despite the wealth of data which can be used to improve performance by tailoring ad creative to each individual consumer," said Bill Todd, general manager of ValueClick Media.

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