International online ad network, ad pepper media, is expanding its iSense Network to the United States. The ad network offers semantic placement of online display ads across 3,000 content categories.
iSense relies on patented technology which is based on 11 years of research by linguist and professor, David Crystal. ad pepper was founded in the late 90s in Europe.
"Every word in the English language has nearly three meanings, making sense disambiguation key to adequate and relevant contextual ad placement," said Sacha Carton, President of iSense and Director of the Board for ad pepper media. "Our semantic approach to the analysis and classification of all the content on a webpage makes contextually relevant page-level targeting of display ads across a broad range of structured and unstructured online media a very effective process."