SEOYahoo! Names Elisa Steele Chief Marketing Officer

Yahoo! Names Elisa Steele Chief Marketing Officer

Yahoo! has named Elisa Steele as their new Chief Marketing Officer. Steele previously held positions as senior vice president of corporate marketing at NetApp and led integrated marketing and merchandising efforts at Sun. She will report directly to new Yahoo! CEO Carol Bartz.

“The Yahoo! brand is one of our most valuable and strategic assets, and Elisa is charged with unlocking its potential globally. Elisa has an outstanding track record in leading global marketing, branding, and communications teams, and we’re excited to welcome her to Yahoo!’s executive staff,” said Bartz. “Yahoo!’s marketing strategy and teams have become decentralized over time – hiring Elisa in the CMO role will quickly mobilize our plan to integrate the function globally and more effectively represent the Yahoo! brand.”

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y