Read, don't skim, "The Truth About Search Engine Optimization" by Rebecca Lieb. It's has just been published by FT Press and this book reveals 51 proven search engine optimization techniques and bite-siz, easy-to-use advice that gets results.
Okay, I should disclose that I've know Rebecca Lieb for years. She was the The ClickZ Network's editor-in-chief for over seven years, which is about as long as I've been doing SEO PR. But she now oversees the U.S. operations of Econsultancy, the leading source of independent advice and insight on digital marketing and e-commerce. So, I have no conflict of interest in plugging her book.
Lieb spoke at SES New York last week and Jamie O'Donnell, the co-founder of SEO-PR, interviewed her about the target audience for her new book. As she says in her introduction, "It's not a book for geeks. It will not teach you how to write code, or get you up to your elbows in programming. But whether you're a small webmaster or a chief marketing officer overseeing a search optimization initiative, you will learn tactics, strategies, and best practices for wrapping your arms around this whole search thing."
Rebecca also discusses her favorite takeaways from her new book. Of course, my favorite is Truth 22: "Using SEO PR as a link strategy."
Check out the interview below: