There have been many a tale of a business owner here or there who is none too thrilled with the review the get on Yelp. Even doctors are requiring patients to sign forms saying they won't give a negative review online because of negative reviews on Yelp.
Of course, there are those who take it in stride, such as the San Francisco pizzeria that decided to start printing their 1 star reviews on T-shirts. (And then customers started giving 1 star reviews in the hopes of seeing their review on a shirt.)
But let's face it, not everyone has a good sense of humor.
So, Yelp has decided to let businesses respond to user reviews. Sense of humor or not, this is a wise decision on Yelp's part. And hopefully, physicians will take advantage of it instead of bullying their patients into keeping them un-accountable.