StumbleUpon Buy Themselves Back From eBay

The founders of StumbleUpon and a group of investors have bought the company back from online auction giant eBay, ReadWriteWeb reported today.

This should allow the social bookmarking company to come out from the shadows and regain some of its popularity.

As Marshall Kirkpatrick of ReadWriteWeb notes "Founders are where the innovative juice is, often, and if a big conglomerate that buys those startups can't figure out how to make effective use of these incredibly disruptive technologies - then they should get out of the way."

StumbleUpon has about the same number of users as Twitter though their recent growth is much less. Now that it is back in the hands of its founders perhaps that number will grow.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.