Wozniak Joins Deep Web Search Company

DeepDyve - the 'deep web' search startup - announced Steve Wozniak has join their advisory board, the Industry Standard reported.

"DeepDyve, formerly known as Infovell, switched its name and business model last year. Instead of trying to sell itself as a business utility, DeepDyve now plans to build a consumer-focused, advertising-driven business," the Industry Standard noted.

"DeepDyve is a research engine for the Deep Web or invisible web which is that part of the Web that is not index-able by search engines like Google," WebGuild stated.

DeepDyve goes beyond keyword indexing used by most current search engines. As the site explains, "DeepDyve's KeyPhrase technology extracts substantially more information from documents than typical keywords. It indexes every word, as well as every phrase in each document, and weighs their informational impact using advanced statistical computation."

Given that the deep web holds much more information than is available through the main search engines this area offers a new way for people to access information.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.