YieldBuild has announced the launch of their Premium Text Ad Program. The new program optimizes across text ads available from Microsoft pubCenter and other select ad sources. Advertisers will also be able to optimize background color, border style, and font choices.
"We are excited to offer our YieldBuild publishers this new program which is sure to improve their ad revenue potential," said YieldBuild CEO, Paul Edmondson. "The Premium Text Ad Program represents a new opportunity for site owners to add high-payout, high-quality text ads from respected sources to supplement other ads they are running and optimizing with YieldBuild on their sites. We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network."
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