Google Analytics to Release Change to change to Google.com search referrals

A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example:

Right now, this would be the referral URL:

http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search

In the future, it will look like this:

http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw

Google says that you (meaning the analytics GEEKS among us) should stop depending on "/search?" and start depending on "/url?".

The change will be rolled out gradually, per most Google updates. As usual, only a small percentage will experience the change at first.

Related Reading:

No Need to Freak Out Over Google Analytics Suddenly Disappearing
New Google Analytics Guide Offers Help for Beginners
Google Analytics Launches Skills Qualification Program
Bryan Eisenberg Publishes Comprehensive Google Analytics Guide

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.