Facial Recognition Software Being Used To Take Attendance

Facial recognition software has been made popular from various crime shows, but it seems the real thing is now being used to take attendance at a university in the UK.

Four years ago there were search engines that measured visual similarity, now the NCIS, CSI and other crime show technology is actually being used.

The City of Ely Community College - not Oxford or Cambridge - is setting the standards of the future.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.