Is Porn No Longer Profitable On Google?

Has Google banned porn advertising or has the adult industry just found that they cannot make money using Adwords anymore?

I was doing a search for googleporn.com - a domain they happen to own - and hello.com that was once a site that contained a lot of adult material also owned by Google - but is now offline.

When there used to be numerous advertisers, it seems as if the ones left are fringe sites that may not even be making money from the ads. Gone are the major companies that used to pull great ROI from Google ads.

Google has had problems with porn content in the past. Okrut and Picasa have both come under fire and had legal problems.

I will test again during the week to see if the advertisers are just weekend lurkers. But I know the terms and conditions have not totally disallowed such advertising - perhaps they have to be updated. Otherwise high minimum bids may be costing Google a lot of money - is it greed or just a way to get rid of that area of advertising?

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.