Ask.com is bringing back Jeeves, the friendly butler mascot that started it all off in 1997. Not only is the icon back, but Ask is returning to its brand Ask Jeeves in the UK as well.
Jeeves also got a makeover:
Remember the old Jeeves?
"We know from increased retention levels, that our users prefer the improved site. And, in times like these we know our users are looking for answers for practical everyday needs like saving money and how to feed a family on a budget," Cesar Mascaraque, managing director of Ask Jeeves Europe. "We also know from research that they love Jeeves and strongly associate him with providing answers. Jeeves brings warmth and humanity to the search experience, and thanks to the enhancements we have made to our site, he is even better at providing answers than ever before so bringing him back is a perfect fit."
Ask.com originally retired Jeeves in February 2006.