Ever since Smokey Robinson reminded us that our mamas told us to shop around, finding the best bargain has been an American pastime. That pastime has gotten easier in recent years with fancy mobile phones giving us access to product information such as price and reviews at our ever-instant fingertips.
Now, Google is trying to be part of the on-the-go purchase decision process. They've made product search available to Google.com searchers on the iPhone and Android.
So, let's say you're out there shopping for camping tents for the upcoming summer. You'll a link sandwiched between paid results and the universal shopping results included at the top of the organic results:
Clicking on that link will take you to the product search page: