First Was By Land, Now It's By Sea - Google's New Data Centers

William Slawski, of SEO by the Sea, appropriately was the one who is reporting that Google is working on developing sea-based data centers that use hydroelectricity harnessed from floating platforms.

The idea is a clever one - very green and very smart. The water can also be used for cooling. The patent filed in 2007 and granted April 28, 2009 details "a system (that) includes a floating platform-mounted computer data center comprising a plurality of computing units, a sea-based electrical generator in electrical connection with the plurality of computing units, and one or more sea-water cooling units for providing cooling to the plurality of computing units."

Such technology could give a new name to "piracy".

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.