Microsoft Live Blog Starts SEM Instruction

The people over at the Microsoft Live Search blog have started a series of SEM posts intended to help train people.

The SEM 101 posts are intended "to help folks who suddenly find themselves responsible for promoting their organization's website. I've seen many visitors in the forums who ask basic questions, so I know there is an audience for this line of articles. I personally know many folks in my life outside work (there is such a thing, right?) who manage websites for their businesses but know little-to-nothing of SEM."

I will be keeping an eye on how these posts develop and what level of information is shared. It is always interesting to watch the keeper of the algorithm help people improve there position in the results without tipping their hands to the factors influencing the algorithm.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.