Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads

Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search ads. This is an idea I LOVE because it creates a great branding opportunity without having huge intrusive display ads.

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Additionally, while the "big three" search engines remain largely text-based, there are many visual based searchers out there. These little graphics can easily attract such searchers, and hopefullyl adding great value to the advertiser and customer alike.

What do you think of this test? Is this something that you would be interested in having as an option for your paid search ads? Let us know in the comments below.

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