First Newspapers, Then TV Now Google Drops Radio Advertising

Google may be the king of search advertising but it seems every other form of advertising has been a failure, as they plan to stop their radio advertising venture May 31, the Wall Street Journal reported.

First newspaper advertising was discontinued, then TV was stopped and finally radio had the plug pulled.

""Google is going to conquer radio," boasted the exuberant Chad" Steelberg of dMarc in 2006, the WSJ reported. Now three years later the effort has failed. Google just does not seem to be able to conquer the offline ad market like it has search.

Interestingly, Yahoo ranked number one for online display advertising with 13.2% compared to Google's 1.3% - though its does not sell display ads per se.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.