If a customer clicks on three separate links before making a purchase, oftentimes only one of the links gets credit. But with the new version of SearchIgnite, all three clicks can be attributed to the purchase.
"With the right tools in place, holistic management of online media provides a tremendous opportunity for sophisticated marketers," said Roger Barnette, President of SearchIgnite. "Attribution of customer conversions across multiple clicks and exposures, as well as managing search and display campaigns together can lead to more optimized efforts across these channels, improve campaign effectiveness and increase return on ad spend."
Also included in the update, verson 3.2, is Dart for Advertisers (DFA) impression and click integration.