Computerworld (CW) has the goods on news involving the mobile Safari browser that Apple includes on the iPhone prepping to include geolocation. This means you won't have to type in your zip code or hopefully not have to be asked a million times if an app can use your location.
But that's just the tip of the iceberg. The possibilities for advertising and search are enormous. Targeted ads and results could use location via the browser. This could really be a huge boost for advertisers and yes, consumers. Better ads = more conversions for advertisers and better info on local stuff for consumers. And whichever search engine serves up the most relevant, local results could see a boon as mobile search continues to rise.
iPhone's Safari browser isn't the only one interested in geolocation. According to CW, most browsers are heading in this direction.
Privacy concerns are sure to arise, but hopefully the browsers will include the option to turn off geolocation should a user wish to keep their location super-private.
What do you think of geolocation in browsers? Let us know in the comments below.