You know that online maps and local listings can drive searchers to your business, but they don't always visit your website. All the web analytics in the world can't track that.
Google Maps is making it easier by launching a new dashboard in their Local Business Center. The dashboard can help local businesses understand how users are interacting with their local listings in Google Maps.
Here's what to expect:
- Impressions will tell users how many times the business listing appeared as a result in a search of Google.com search or Google Maps during a given period.
- Actions will show the number of times searchers interacted with a listing. One example is the number of driving directions requests.
- Top search queries shows which keywords drove searchers to a business listing.
- Zip codes will be listed to show where driving directions were requested from.
Get a preview of the new dashboard by watching this video introduction from the Google Lat/Long Team.