Digg to Launch In-House Advertising Platform

In April, Digg pulled out of its advertising contract with Microsoft. There was speculation at the time that Digg would launch its own advertising platform. This week the social bookmarking site announced that rumor will indeed come to fruition.

Digg Ads will launch as a pilot program in a few months. Ads will be in the form of content you would normally see on Digg, but clearly labeled as "sponsored."

Digg members can vote on sponsored content just like they vote on submitted stories. Digg says the more an Ad is Dugg, the less an advertiser will have to pay for it. The more it is buried, the more an advertiser will pay, effectively pricing it out of play.

The platform is in early stages of development. Digg will be working with advertisers and the Digg community to perfect the system.

What do you think of Digg Ads? Share your initial thoughts in the comments below.