adCenter Add-In for Excel Out of Beta, Rebranded to Microsoft Advertising Intelligence

adCenter has released its Add-In for Excel out of beta and has given it a brand new name: Microsoft Advertising Intelligence. The tool is available in the US, Canada, UK and France.

The tool is designed to aid SEMs in their keyword research and optimization within adCenter. It includes keyword expansion, research, pricing, and KPI data.

US customers will also see new features including Vertical Top List, Vertical KPI's and Content Impressions by Month.

Have you used the Add-In for Excel? Do you recommend the newly named Microsoft Advertising Intelligence? Share your thoughts in the comments.