Will New CFO Morse Answer Yahoo's SOS

Yahoo announced the appointment of a new CFO today - Tim Morse "will be responsible for the company's finance, investor relations, and mergers and acquisitions groups. He will commence employment on June 17, 2009 and will assume the responsibilities of CFO on July 1, 2009," the company stated.

The new SOS - is "Save Our Stock" and I am sure there are a lot of people hoping Morse is related to the inventor of Morse code and gets the message.

"Tim has a proven ability to translate strategy into structure, process, and execution, and I am delighted that he will be joining my leadership team to help drive Yahoo!'s growth," said Carol Bartz, Yahoo CEO. "With his passion for operational finance, global experience, and expertise simplifying complex organizations and managing growth, Tim is a natural fit for Yahoo!."

Morse comes from Altera Corporation, a semiconductor company and before that GE where he worked for over 15 years.

Many stockholders will be following his performance.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.