Five More Newspapers Join Yahoo! Newspaper Consortium

The Yahoo! Newspaper Consortium has grown by 5. The new papers joining the mix are the Orange County (Calif.) Register and TheGazette in Colorado Springs, Colo.; the North Jersey Media Group's The Record and Herald News; and The San Diego Union-Tribune.

The consortium began in November 2006 with 176 newspapers and has grown to 814. It started out by connecting the newspapers with Yahoo!'s HotJobs job search engine. The partnership has grown to include products like search and content.

"Selling targeted and measurable advertising campaigns to local businesses is really delivering results for our newspaper partners," said Lem Lloyd, vice president, U.S. Partnerships, Yahoo! Inc. "With more and more local advertisers shifting dollars from traditional media to online, local advertising is a great growth opportunity for the newspaper industry."

In fact, 350 newspapers have been the recipient of 23 million referrals per month as a result of the distribution of headlines across Yahoo! sites.

In a day where newspapers are struggling to survive, partnerships like these can give a boon to their online business.