Social Media Show Big Search Jumps, Google Drops For May

The comScore's monthly numbers show a drop in growth for Google, Yahoo and MSN, yet an increase for social sites Facebook and Craigslist over last month was noted. Google's numbers fell to 65% of search share - a 2% drop from last month - while Craigslist gained 12 percent.

comScore Expanded Search Query Report
May 2009 vs. April 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch

Expanded Search Entity

Search Queries (MM)
Apr-09 May-09 Percent Change May-09 vs. Apr-09
Total Expanded Search 22,067 21,818 -1%
Google Sites 13,041 13,035 0%
Google 9,830 9,680 -2%
YouTube/All Other 3,211 3,355 4%
Yahoo! Sites 3,161 3,021 -4%
Yahoo! 3,135 2,995 -4%
All Other 26 26 0%
Microsoft Sites* 1,250 1,194 -4%
MSN-Windows Live 1,158 1,103 -5%
Microsoft/All Other 92 91 -1%
AOL LLC 795 721 -9%
AOL Search Network 427 374 -12%
MapQuest/All Other 368 347 -6%
Ask Network 705 691 -2%
Ask.com 402 382 -5%
MyWebSearch.com/ All Other 303 309 2%
craigslist, inc. 583 651 12%
Fox Interactive Media 666 644 -3%
MySpace Sites 658 636 -3%
All Other 8 8 0%
eBay 654 634 -3%
Amazon Sites 188 185 -2%
Facebook.com 176 184 5%

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.