If you have a mobile phone where you can download apps, then you may have noticed that some of the apps have ads on them. Mobile application developers use them to make money. Sometimes developers make two versions of an app - a paid version with no ads or a free version with ads.
There are a handful of mobile app advertising providers (such as Admob), and now Google is getting into the game. They've launched AdSense for Mobile Applications into beta. Backgrounds, Sega, Shazam, and Urbanspoon were among those who tested the offering in the trial phase.
In the video below, Howard Steinberg, Director of Business Development at Urbanspoon talks about their mobile app and choosing to work with AdSense:
What do you think about AdSense for Mobile Applications? Are you a developer who will be checking it out? Let us know in the comments.