Koogle: The Kosher Search Engine

There is now an Israeli search engine - Koogle, developed for Jewish searchers that keeps kosher - well it shuts down on the Sabbath.

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USAToday reported: "In their mission statement, Koogle administrators said the site's goal is to "filter the appropriate information from different websites that are relevant to our target audience in a way that does not contradict the values of our traditional Jewish audience."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.