For the first time in history, some television programming is demanding higher ad rates online than it is for tv. Popular shows such as CSI and Simpsons are among those seeing the higher ad rates at such sites as Hulu.com and TV.com, according to Bloomberg.
For a prime time ad, advertisers generally pay $20 - $40 per thousand viewers. But on Hulu.com, the Simpsons recently garnered $60 per thousand.
Advertisers are willing to shell out the dough because internet viewers are more committed to the shows, generally seeking them out instead of channel surfing.
Additionally, there is less advertising on the online version of the shows and viewers are more likely to remember the web ads.