If you are searching for a good current "real-time" example of how twitter can help publicize your cause celebre, look no further than the latest being tweeted out today by the likes of such "twitterers" as @wholefoods
@WholeFoods - tomorrow, July 1st, is the monthly Twitter for Food event - it would be great for you to join in again! http://tr.im/m1Pq
And what are your instructions once you click on the link?
Post this message to your twitter account on June 30th and July 1st:
#twitterforfood Skip a meal July 1st and fund local or global hunger relief. http://tr.im/m1Pq
Now imagine that. Skip one meal and donate to any one of the great organizations listed on the landing page featured.
Want a snapshot of how many people have so far been tweeting #twitterforfood?
And this is only page 6 of a Twitter search on #twitterfood.
@WholeFoods grabbed hold of this contest and tweeted it to their nearly 800,000 followers! But the idea for skipping a meal and donating money to an organization which serves the hungry came from Tim Blair.
Tim had this to say to me about using Twitter to promote a cause:
"This is a personal passion of mine, so I am absolutely thrilled with the response. I started it last month and plan to run it once a month until it is no longer getting traction. My plan was that it would grow over the next few months as word got out. Humanitarians and philanthropists are a large demographic on Twitter from my experience.
I run twitter accounts for people and have 6 of my own for different causes. I find that it is easy to connect with locals and with specific demographics if you know what you're doing. I have accounts in green, religious, personal security, books, social marketing and have been able to connect well with people - especially people at high levels in organizations.
Results for some of the promos I have done have been good. Nothing earth shattering yet, but certainly worth the effort and growing. I am definitely sold on the value of using Twitter for promotions and will continue to refine how it is done."
It will be interesting to see how much $$$ is indeed donated to food organizations from this Twitter campaign. But no one can deny the immediate impact Twitter can have to promote a cause or campaign.