Bing Integrates Twitter, Sometimes and If You're Important Enough

If you're a celebrity or some other figure Bing has deemed "prominent," then searches for your name plus the word Twitter will turn up a few of your Tweets above the organic results. You can also search for a person's screen name, preceded by the @ sign.

Prominence is deemed by number of followers and volume of tweets. Bing uses the Twitter API to pull in the Tweets. But the feature is inconsistent.

Of course, I assumed Ashton Kutcher, the King of Twitter, would be included since he has 2.5 million followers. But the first search for his name didn't include Tweets. The second one didn't either. The third one did.

And here's what it looks like when it happens:


What do you think of Bing integrating Twitter into the results? Share your reaction in the comments section below.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.