On Friday, I posted a story about the "Search and Community Track at SES San Jose: NACA's Save The Dream Tour." It seems to have connected with readers of the Search Marketing News Blog on Search Engine Watch because there were 75 Tweets about it on Friday and Saturday.
Well, the YouTube video embedded in my blog post just won two TELLY Awards. The documentary video chronicles the background and success of a the Save the Dream events in cities across America, in which homeowners with unaffordable mortgages can renegotiate or restructure their home mortgages and keep their homes. The Save the Dream tour is being organized by a community advocacy and homeownership organization called Neighborhood Assistance Corporation of America (NACA).
The video won a Bronze TELLY for Social Issues productions and another Bronze for Charitable/Non-Profit productions. No, I didn't have anything to do with the video's production. It was produced by Mont Fennel and Michael Kolowich of DigiNovations, filmed principally by the video production company's Director of Photography Bill Charette, and edited by Dan Roth and Michael Kolowich.
It features numerous stories of homeowners whose lives were changed by the Save the Dream process. You can watch "Documentary: NACA's "Save the Dream" - Mortgage Restructuring and Renegotiation Rescues Homeowners" on the NACAmedia YouTube channel.
Oh, and if you have friends and neighbors who are struggling to avoid foreclosure, restructure home loans, and reduce mortgage rates, let them know about NACA's Save the Dream events in Cleveland, Ohio, July 17 - 20 at the Wolstein Center; Chicago, Illinois, July 24 - 27 at McCormick Place; and St. Louis, Missouri, July 31 - August 3 at Chaifetz Arena.
If they go to NACA's website for more information or to pre-register for one of the events, tell them to hunt for and click on the Save the Dream Tour bar in the middle of the page. The information and sign up process appears in a pop-up window. Yes, this non-profit, community advocacy and homeownership organization could use some help with usability, design, copy, link development, and other technical issues that prevent their website from receiving high quality search engine traffic and visitor conversions.
I might suggest that they attend Shari Thurow's Express Search Usability Clinic at SES San Jose 2009. Or, I might just donate that advice myself -- because SES San Jose 2009 takes place August 10-14, after the three upcoming Save the Dream events.
Heck, I already seem to be involved in this cause. If there are other search engine marketers who want to get involved, just mention that in your comments below. Maybe this will turn into a search industry effort.