Could Twitter Impact On "Bruno" Box Office Numbers Create More Work For Social Media Companies?

Seems the movie industry has seen the impact of the trust Twitter users have in others comments. As Time magazine suggests "Brüno could be the first movie defeated by the Twitter effect. "

Bruno opened Friday with good numbers - $14.4 million - and was predicted to break $50 million, but then came Twitter. Seems the 140 character reviews took a bigger toll on attendance numbers than anyone could have thought. The weekend number was just over $30 million - a $20 million dollar swing is huge. And now shows the type of money that can be lost and what can be saved by a good social media effort.

Will this have the movie studios running to social media agencies to help with other film launches? Hey we already have reputation management, why not audience attendance management.

If I was a studio head I would be looking for a good social media company to help spin the buzz about a movie during opening weekend to the positive. If that happens will be worth watching for.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.