Seems the movie industry has seen the impact of the trust Twitter users have in others comments. As Time magazine suggests "Brüno could be the first movie defeated by the Twitter effect. "
Bruno opened Friday with good numbers - $14.4 million - and was predicted to break $50 million, but then came Twitter. Seems the 140 character reviews took a bigger toll on attendance numbers than anyone could have thought. The weekend number was just over $30 million - a $20 million dollar swing is huge. And now shows the type of money that can be lost and what can be saved by a good social media effort.
Will this have the movie studios running to social media agencies to help with other film launches? Hey we already have reputation management, why not audience attendance management.
If I was a studio head I would be looking for a good social media company to help spin the buzz about a movie during opening weekend to the positive. If that happens will be worth watching for.