More Chinese Internet Users Than US Population

The number of internet users in China has surpassed the population of the United States, according to the China Internet Network Information Center. Last year their use of broadband passed US numbers, so the level of service and number seems to be growing at a much more rapid rate than people had predicted.

The percent of users - when population numbers are considered - is still much higher in the US, which suggests China will soon become the focus of online marketers. The willingness of the search engines to censor themselves in order to gain access to this growing population is understandable given these statistics.

Chinese usage of mobile phones is also growing, the new tech revolution may be happening in China.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.