Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, discussed the intersection of search and social media today with AdWeekMedia Connect. The chat topic: How marketers are leveraging the SEO and search advertising opportunities within social media.
Odden has embedded the recorded chat stream on his Online Marketing Blog.
At SES San Jose 2008, I challenged Odden to wear his best Tommy Bahama shirt at this year's event. He may have forgotten the challenge, but I haven't. That's right, the Tommy Bahama shirt challenge is still on.
Odden is teaching a DMA Certification Workshop entitled, "Social Media Marketing and SEO - Working Together for Dramatic Results," on Monday, August 10.
He will also be moderating a session at the Social Media & Video Strategies Forum on Tuesday, August 11, entitled, "In the Now: Conversational & Real Time Marketing."
On Wednesday, August 12, Odden will be speaking at a session at SES San Jose entitled, "Social Media: White Hat vs. Black Hat."
He will also be speaking at a session at SES San Jose entitled, "SEO Through Blogs & Feeds," on Thursday, August 13.
At SES Toronto last year, I asked Odden and Dave Snyder, search strategist and marketer for JRDunn, whether Twitter was the ultimate time waster, or a great tool? You'll want to check out their answers below.