BrightRoll is launching Performance Pricing models for online video advertisements. They are:
- Cost Per Engagement (CPE): cost per each user-initiated video engagement or start
- Cost Per Completed Video (CPV): cost based on successful user-initiated video completion
- Cost Per Click (CPC): cost per click on video advertisement
"Requests from advertisers seeking a broader portfolio of pricing options to better align with their plan objectives led us to release this pricing model innovation," said Tod Sacerdoti, BrightRoll's co-founder and CEO. "Performance Pricing demonstrates that there is no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we're continuing to remove inefficiencies in the video inventory buying process."
What do you think of BrightRoll's Performance Pricing? Let us know in the comments.