No one will be beaten to death. At least, I don't think there will be any physical punishment.
But on Tuesday, August 11, from 4:30 to 5:30 p.m., Market Motive U will be holding a Live Certification Gauntlet in Exhibit Hall 2 where the keynote is given.
If you've never seen one, it was common practice in the French army, especially for thieves. In some traditions, if the condemned was able to finish the run and exit the gauntlet at the far end, his faults would be deemed paid, and he would rejoin his comrades with a clean slate. Elsewhere he was sent back through the gauntlet until death.
You can witness this new form of mental punishment that compels a person to run between two rows -- a gauntlet -- of experts who ask tough questions as he or she passes.
Yes, this is what it takes to be certified in search marketing. Come watch current students and recent graduates of Market Motive U address the toughest questions under the scrutiny of the Internet Marketing Dream Team - comprised of top speakers, authors and consultants - all on one stage!
This session is open to all attendees and runs like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news round-table show. This event will feature:
• Live site and campaign audits
• Tough on-the-spot questions
• Lightning round-type quizzes
• No holds barred critiques from the Internet Marketing Dream Team.
Each panelist will have completed up to three months of Market Motive Master Certification and will vie for faculty endorsements during this live session. You can witness each dissertation on the latest search marketing standards or submit your website or campaign for a chance for it to be evaluated by the new masters of Internet marketing.
The Dream Team Faculty includes: Matt Bailey & Jennifer Laycock on Social Media, Jamie O'Donnell on Online PR, Avinash Kaushik & John Marshall on Web Analytics, Todd Malicoat on SEO, Andrew Goodman on Paid Search, and Bryan Eisenberg on Conversion Optimization.